AGE: 37
OCCUPATION: CEO of Digg.com
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 1
PRO: As click-throughs and page views increasingly set the standard for online revenues, Adelson has seen the nascent website explode in popularity — thanks primarily to the site's democratic process of letting readers decide what news is popular...
CON: ...except when the "dugg" stories are being manipulated by advertisers and purveyors of smut.